FIRST it was Nike, then Adidas, now, a new apparel giant is taking its first steps into the world of eSports.<\/p>\n
Puma has teamed up with League of Legends Championship Series<\/a> team, Cloud9, to become the franchise’s official apparel and gameday shoe and clothing provider.<\/p>\n The Puma logo will appear on all of the Cloud9 gear for both the men’s and women’s teams, including the managers, coaches and staff.<\/p>\n The deal looks to be a stepping stone and trial run to a larger partnership \u2014 it is only for the LoL Championship Series, which kicks off on January 26.<\/p>\n The move follows Nike’s historic move to sponsor Jian Uzi Ziaho<\/a> and Adidas making waves with its own apparel deal<\/a> last year.***<\/p>\n Cloud9 partnership director, Jordan Udko, was excited about the future of the partnership.<\/p>\n \u201cThere\u2019s a lot of potential for growth on both sides, so we\u2019re ecstatic that this is only the beginning of the partnership,\u201d said Udko.<\/p>\n Puma marketing manager, Matt Shaw, said that eSports was a key battleground for his company to spread its wings and reach new demographics.<\/p>\n \u201cThis deal gives us ability to be a part of more things our kids love, and that\u2019s how our brand moves the culture forward. Cloud9 is really uniquely posed to help us do that,\u201d Shaw said.<\/p>\n","protected":false},"excerpt":{"rendered":" Puma has teamed up with League of Legends Championship Series team, Cloud9, to become the franchise’s official apparel and gameday shoe and clothing provider.<\/p>\n","protected":false},"author":15,"featured_media":6583,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ghostkit_customizer_options":"","ghostkit_custom_css":"","ghostkit_custom_js_head":"","ghostkit_custom_js_foot":"","ghostkit_typography":"","wds_primary_category":0,"footnotes":""},"categories":[3],"tags":[172,4,563],"class_list":["post-6582","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-cloud9","tag-featured","tag-puma"],"_links":{"self":[{"href":"https:\/\/esportbet.com\/wp-json\/wp\/v2\/posts\/6582"}],"collection":[{"href":"https:\/\/esportbet.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/esportbet.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/esportbet.com\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/esportbet.com\/wp-json\/wp\/v2\/comments?post=6582"}],"version-history":[{"count":1,"href":"https:\/\/esportbet.com\/wp-json\/wp\/v2\/posts\/6582\/revisions"}],"predecessor-version":[{"id":6584,"href":"https:\/\/esportbet.com\/wp-json\/wp\/v2\/posts\/6582\/revisions\/6584"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/esportbet.com\/wp-json\/wp\/v2\/media\/6583"}],"wp:attachment":[{"href":"https:\/\/esportbet.com\/wp-json\/wp\/v2\/media?parent=6582"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/esportbet.com\/wp-json\/wp\/v2\/categories?post=6582"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/esportbet.com\/wp-json\/wp\/v2\/tags?post=6582"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}